WHERE MASS CUSTOMISATION TAKES PLACE

Because our Platforms are cloud based it means that personalising or customising a product can take place virtually anywhere that there is a printer
People can create a customised product on any internet enabled device such as a website, smartphone, home PC or instore kiosk
That device then sends the customisation details to Gateway OMS which creates the artwork ready for printing
Depending on how the instructions from the device, Gateway OMS will then deliver the artwork direct to a printer, into a factory workflow or enable it to be downloaded by the user
Gateway OMS can also keep an eye on blank products or print media stock and it could even raise a purchase order if the fulfilment location did not have available stock to print
This flexible approach means that customers could even choose the location where they want their product made – this is how we can deliver “Click & Collect” personalisation
Our production rules (batch templates) also enable our system to dynamically select a production location so that an order to be delivered in one country and can be printed in that same country
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